Just as there are different kinds of music, there are different kinds of writing. That is what I told myself when I, a seasoned writer of 100-page research reports in the financial services industry, felt intimidated when attempting to blog. How could I convey my thoughts in fewer than 300 words and keep readers informed and engaged at the same time?
Thankfully, Susan Weiner came to the rescue with Financial Blogging: How to Write Powerful Posts That Attract Clients (Susan B. Weiner, CFA ~ Published 2013 by CreateSpace Independent Publishing Platform). The techniques presented in this book can pertain to many kinds of writing, yet were key in helping me focus on this new world of blogging. Especially useful were the worksheets on mind-mapping, blog post preparation, topic brainstorming (I no longer struggle with titles), and the blog post review checklist. Although I consider myself adept in using social media, the tips in Chapter 9, Promoting Your Blog, gave me greater — and actionable — insights to improve my online presence.
I recommend Ms. Weiner’s book very highly to all who want to — or who need to — maximize their blogging potential. Writers of all levels, from novice to long-timer, will find this a most useful reference.
Lisa Plotnick 